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Menopause Short Film

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Insight:

Difficult conversations happen naturally in the car.

It's intimate, informal and you don't have to look at each other.

Idea:

Get real people talking about menopause in the car, where they can

speak openly and honestly.

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The film has since started conversations on Twitter, LinkedIn, Facebook and Instagram. It has been shared by 20+ menopause advocates including Karen Arthur and Meg Matthews.

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Our next target...Davina McCall (her agent).

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