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Dreams Mattresses
Insight:
Dreams mattresses are so comfy that the bad things you've done won't keep you up at night.
Idea:
Be bad. Sleep good.
We’ll put our beds outside the offices of the UKs naughtiest people.
And create a bot that replies to Twitter comments asking ‘how do you sleep at night?’ with our ads.
We’ll also release the world’s first melt-proof mattress so that our customers can sleep soundly in hell.
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