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Dreams Mattresses 

Insight:

Dreams mattresses are so comfy that the bad things you've done won't keep you up at night. 

Idea:

Be bad. Sleep good.

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We’ll put our beds outside the offices of the UKs naughtiest people.

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And create a bot that replies to Twitter comments asking ‘how do you sleep at night?’ with our ads.

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We’ll also release the world’s first melt-proof mattress so that our customers can sleep soundly in hell.

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