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Lego

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Brief:

How do we get kids playing outside with Lego?

Idea:

Lego Birdwatch.

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We got kids to build bird feeders out of Lego.

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And the birds couldn't get enough!

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We've also designed a brick which you'd put inside your feeder. 

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The brick sends audio to the Lego Birdwatch app by bluetooth. Here, Warblr tech (Shazam for Birds) is used to identify the bird. The app notifies you so can see it in real life.

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For each bird identified you can read all about it and unlock its limited edition Lego model.

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You can see the birds that have visited your feeder in AR by holding your phone up to it.